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Thinking through your marketing plan : A response to Torque by WP Engine

I recently saw an article by Torque called Actionable ways to drive conversions to your WordPress Website. It was a good article that it was too simple in its thinking. It basically just said use a sale tunnel, get their email, make a call to action and sit back and get rich.

Quickly into the article, the writer makes the point to call into question the ideal that traffic means a payday. This can be true or not true. Without traffic, you will never make a payout but if you get the wrong traffic, it won’t help either. (As a side comment, Adsense is driven by traffic from the right places)

If it doesn’t convert, then it won’t matter whether the number of monthly visitors is 100,000 or 0. That’s why what you should be paying attention to is your site’s conversion rate instead.

I believe there is a question every blogger must answer before considering t he traffic vs conversion rate. The question is: How do you plan to monetize your website? If you are just going to use Adsense, the right traffic from the right countries is king of the hill. Your conversion is those clicks that Google serves up.

However, if you are doing affiliate marketing (as Eaten Scroll) does or trying to sell your own product; conversion takes a whole different value in your ecosystem. It is the meaning of life or death for your startup.

The articles goes on to talk about developing a sale funnel and the importance of it….

The mistake many novice website owners make is trying to coerce a sale from a prospect as soon as he reaches the website.

The challenge here is it depends what type of website you are trying to build. If you are mostly an information website based on article of review and tutorials like this one is, having a direct sale vision actually makes sense. However, if you are marketing your own software, you better have a sale funnel.

How to ship from Austin, TX

As one of the fasting growing cities in the country and what is quickly becoming the next silicon valley, one of the important things that people need is the ability to ship nationally and internationally. What are the options and which one…

Is Pressable really better than the cheaper hosting companies?

A few years ago, I really got turned on to Pressable, right around the time that they rebranded from Zippykid. The fact that Automattic, the company behind Wordpress just bought a majority stake in Pressable was the final thing I needed to try…

Eaten Scroll has moved to Austin!

It is official. Eaten Scroll is now in Austin, Texas. The reasons for it are many but it was just the right move for the company and for myself. Simple as it gets. What some people may not know or understand is that I have some challenges medically…
Amtrak Texas Eagle
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Amtrak's Texas Eagle : Taking the train from St. Louis to Dallas

After riding the Missouri River Runner to St. Louis, the next order of business was to use the Texas Eagle by Amtrak to get to Dallas. This train is much bigger and it is made for long haul trips.... all the way to Los Angeles.  It starts…
Missouri River Runner
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Amtrak's Missouri River Runner : taking the train from Kansas City to St. Louis

Traveling from Kansas City to St. Louis is typical done by car or by plane but there is another option: Amtrak's Missouri River Runner. It is a train that runs between the cities twice a day. It is a shame that more people do not use the cost…

Eaten Scroll is leaving Kansas City.

By the time that you read this, Eaten Scroll will have move operations to Texas. There is a growing sector of the startup community in the Kansas City area but it is not developed anywhere close to what it needs to be. What does exist is basically…