Thinking through your marketing plan : A response to Torque by WP Engine

I recently saw an article by Torque called Actionable ways to drive conversions to your WordPress Website. It was a good article that it was too simple in its thinking. It basically just said use a sale tunnel, get their email, make a call to action and sit back and get rich.

Quickly into the article, the writer makes the point to call into question the ideal that traffic means a payday. This can be true or not true. Without traffic, you will never make a payout but if you get the wrong traffic, it won’t help either. (As a side comment, Adsense is driven by traffic from the right places)

If it doesn’t convert, then it won’t matter whether the number of monthly visitors is 100,000 or 0. That’s why what you should be paying attention to is your site’s conversion rate instead.

I believe there is a question every blogger must answer before considering t he traffic vs conversion rate. The question is: How do you plan to monetize your website? If you are just going to use Adsense, the right traffic from the right countries is king of the hill. Your conversion is those clicks that Google serves up.

However, if you are doing affiliate marketing (as Eaten Scroll) does or trying to sell your own product; conversion takes a whole different value in your ecosystem. It is the meaning of life or death for your startup.

The articles goes on to talk about developing a sale funnel and the importance of it….

The mistake many novice website owners make is trying to coerce a sale from a prospect as soon as he reaches the website.

The challenge here is it depends what type of website you are trying to build. If you are mostly an information website based on article of review and tutorials like this one is, having a direct sale vision actually makes sense. However, if you are marketing your own software, you better have a sale funnel.

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